Perspectives on sustainable housing business development between Australia and Europe

After 5 weeks exploring the south side of Australia, through houses pictures reports and meetings with housing market actors, I’m quite happy to see lots of perspectives for the European housing and building market development. As potential suppliers, Australian builders and architects look like covering a real technological pioneer role.

In terms of housing, Australians want to keep before anything else an environmental-friendly quality. They’re building houses in direct proximity with the green and marine environment they’re living in, and it’s something we can observe on the new houses, which is really encouraging. As an example, they’ve built in Torquay, one of the most interesting cities in terms of tourism in Southern Australia, a new neighborhood, named Ocean Beach, composed of very modern houses, in the aim of attracting an upper category of Melbourne and Sydney people, interested in the surf beaches, in a very modern way of building, but also interested in environmental-friendly houses, well-inserted in their direct environment.

Thanks to the meetings I’ve had with architects and houses builders, I can now say that Australians have already worked a lot on sustainable ways of building houses. They’re totally advanced on this point and look really strong in front of the North-American and North-European builders.

In terms of competitivity, the geographic proximity between Australia on one hand and China and India on the other hand are very relevant advantages for Australians manufacturers. The competitive aspect added to this geographical proximity represents a guarantee of quality control on products, one thing they say as one their first priorities.

More than these business opportunities with manufacturers and builders, the first contacts I’ve made with the governmental authorities, for instance in Western Australia, are really interesting. On one hand I’ve had a contact with the foreign trade department, and on the other hand with the Australian foreign trade commission, which is still closer to the market and implied in their business development. These first contacts represent a real interest from Australian companies and authorities to develop sustainable building, and global building market, with Europe. Although these contacts are till now purely formal introductions, I’ll make sure they can represent a gateway to developing global business partnerships between European and Australian companies.

Furthermore, I’ll make sure all this information and all these contacts will get further by proposing an interesting marketing and business development support supply to both European and Australian sides.

Enjoy the blog.

Pierre-Loïc